OPPO to form partnership with UNESCO to promote cultural education through technology

SHENZHEN, CHINA – Media OutReach Newswire – September 18, 2024 – To mark its 20th anniversary, OPPO is expected to establish a partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO), with the aim of promoting education […]

SHENZHEN, CHINA –  Media OutReach Newswire   – September 18, 2024 – To mark its 20th anniversary, OPPO plans to establish a partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO), with the goal of promoting cultural and diversity education through technology. Using imaging technology, the initiative aims to preserve and convey cultural heritage, enabling young people to explore the world and connect with diverse cultures, truly embodying the spirit of “Connecting Cultures, Inspiring the Future”.

Empowering Cultural Education Through Visualization Technology and the Call for “Cultural Donations”

As part of this partnership, OPPO will donate 1,000 OPPO tablets to support local youth education in Africa and Asia. The devices will be given in conjunction with cultural coding courses developed under the “Youth Coding Initiative”, co-launched by UNESCO and CODEMAO, a children’s coding education brand. The initiative aims to promote inclusive and safe use of technology, promote equitable education in Africa and Asia, and help preserve local cultural heritage through digital learning.

“OPPO’s dedication to promoting innovation and youth education is highly appreciated. I am confident that students and teachers from Africa and Asia will benefit more from the new partnership with OPPO in line with UNESCO’s vision and requirements,” said Mr. Firmin E. Matoko, UNESCO Assistant Director-General for Africa Priority and External Relations.

The partnership between OPPO and UNESCO will be officially launched after completing relevant UNESCO evaluation procedures. OPPO’s initiative has received strong support from the China National Commission for UNESCO.

In addition to the donations, OPPO is launching a global campaign #CaptureMyCulture, encouraging users around the world to contribute to cultural preservation by sharing photos and stories that celebrate their local traditions. Those who participate in this campaign will have the opportunity to witness the donation ceremony.

OPPO continues its commitment to cultural preservation

OPPO’s commitment to cultural education extends beyond its partnership with UNESCO. Earlier this year, OPPO partnered with Discovery Channel to launch the “Culture in a Shot” Project, a global initiative to highlight and protect cultural diversity through imaging technology. The project recognizes the efforts of dedicated individuals: Thailand’s Lisu group preserving their heritage through music; Indonesian artisans practicing the ancient craft of batik with visual representations of local traditions; and Spain’s flamenco dancers showcasing Andalusian culture through their art form. Each group tells a unique cultural story through its distinct art form.

In addition, OPPO also launched AI Studio on the Reno12 series smartphones, allowing users to create studio-quality portraits, such as transforming into flamenco dancers, providing rich cultural experiences from all over the world.

OPPO continues to push the boundaries of technological innovation, leveraging its expertise in artificial intelligence (AI) and imaging to enhance cultural preservation and education. By providing tools for creative expression and storytelling, OPPO is helping to connect cultures and inspire the next generation.

As OPPO celebrates its 20th anniversary, the company remains committed to its mission of “Technology for Mankind, Kindness for the World”. In the future, OPPO will continue to use technology to make a positive impact on society. OPPO remains dedicated to and actively promotes cultural preservation and youth education, contributing to the inheritance and development of global culture.

OPPO’s 20th Anniversary  #CaptureMyCulture campaign  is open for submissions until September 25, 2024. Click here  to share your cultural photos and stories, connect cultures, inspire the future!

Hashtag: #OPPO

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Information about OPPO

OPPO is the world’s leading smart device brand. Since launching its first mobile phone – “Smiley Face” – in 2008, OPPO has been relentlessly pursuing the perfect synergy between aesthetic satisfaction and innovative technology. Today, OPPO offers a wide range of smart devices led by the Find and Reno series. In addition to devices, OPPO also provides users with the ColorOS operating system and Internet services such as OPPO Cloud and OPPO+. OPPO is present in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.